White Papers

Digital TransformationBayesian Media Mix Modelling
(Coming Soon) Unlocking Marketing ROI with Bayesian Media Mix Modelling: A Modern Approach to Data-Driven Decision Making
Bayesian Media Mix Modelling (Bayesian MMM) represents a cutting-edge statistical framework that allows businesses to quantify marketing effectiveness across channels. Learn more in this white paper.

AIGenerative AI
(Coming Soon) The Future of Customer Engagement: How AI and GenAI are Shaping the Connected Enterprise
explores how AI, data engineering, and automation converge to create a Connected Enterprise that understands customer intent, anticipates needs, and delivers consistent experience

AIMCP
(Coming Soon) MCP: A New Interoperability Standard for Enterprise-Grade AI Systems
Enterprises that adopt MCP can build modular, tool-agnostic AI solutions that can unlock flexibility and vendor neutrality. Learn more on MCP in this Whitepaper from our CTO, Kaushik.
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